SEO is Dead and Google Killed it!
Yes, that’s exactly what Google would like to have happen. They want the little guy, the beginning internet marketer to fail at getting their content on Google’s first page for free. They also want experienced SEO people to disappear because Google loses money if you get to page one without a PPC (pay per click) ad.
The first thing you need to know is that no matter what you do in life, there will be challenges so just face them and move forward. The second thing you need to know is that there are other people out there who might know more about this stuff than you do, so let them figure out the tough stuff until you can figure it out for yourself!
I’m one of those people who knows enough to be dangerous but it wasn’t always that way. I used to struggle to move a picture ¼ inch to reposition it in my blog. SEO was something I had never even heard of back then and just an FYI…. “back then” was only a couple of short years ago. Fast forward to today and I’ve learned an whole lot, so much that sometimes I’m surprised at what I can do!
This should give you hope, because just a couple of years ago, I know knew how to use email, read a spreadsheet and use Google. I knew less than most of you and I was frustrated! I wanted to learn internet marketing and I couldn’t even understand the words that that people were using to teach it to me. URL, hyperlink, backlink, anchor text, tags, meta tags, pages, posts, submissions and on and on. I felt like I had moved to China and didn’t speak the language and needed a job but no one would hire me because I seemed like an idiot! Can you relate? I’m certain that some of you can.
Take a deep breath because I’m going to teach you and I’m going to explain it all. Put your fear aside because this is going to be fun and you’ll learn to earn as long as you don’t quit.
Ok, Back to Google and their crazy cast of animals.
Periodically Google decides to make a major change to their algorithm and over the last 8 or so months, they’ve done it twice. If you’ve been marketing online or have a blog you may have noticed your Alexa ranking go up (up is bad) and you may have seen your Google posts disappear from where they used to be. Don’t worry, it happened to me too! It didn’t hit everyone as hard as some people and there’s a reason for it.
You see, the people who have been taking their SEO strategies to a high level of “perfection”, making certain that everything had a place and everything was in it’s place, got hit the hardest. Why? Well, it’s a bit like a “post turtle”, there he is sitting up on top of a post. Now you know that he didn’t get there all by himself naturally, cause turtles can’t climb poles, but there he sits, in a high place taking up space. Google figured out that you only got to that spot because your SEO was spot on perfect, but when they Panda and the Penguin took a closer look, they realized that it wasn’t what it seemed to be.
Slap! Down you go Mr. turtle, get off the post because you don’t belong there.
Does this mean that SEO isn’t working anymore. Not at all. It just means that you need to change a few things to get past the penguin or whatever the next critter Google spawns will be called. SEO is constantly changing, which makes it interesting! Keep in mind that adversity always exposes opportunity and this is no exception. There is a way to get top positioning and top ranking but it’s NOT what the majority are doing. While everyone is scrambling to revamp posts and doing it wrong, I’m making small adjustments to my site and will soon be sitting on a post like a hawk instead of a turtle.
My question for you is are you a turtle or a hawk? Are you trying to get back onto the post with some artificial help, or are you going to fly up there and look down at all the turtles who are trying to figure out how you got there in the first place?
I’m going to schedule some training to explain exactly what you need to do to become a hawk. This will either be a webinar or a video, not quite sure yet. I’ll let you know once I schedule it. The only way you’ll find out is to get on my email list by going to my blog and enter your email in to get my “21 SEO Secrets” eBook. The book will be sent right to you and you’ll receive notice of the training. You need this training to succeed online and get traffic so don’t miss it! Get on my list now!